Rocking the world with experiences and marketing

Clever idea.

Clever idea.

I totally dig this customer interaction feature in the packaging of Batavia Boot Company products. The hard-working people who assemble your shoe, put an ink stamp of their face on the different processes in creating the product. The buyer actually gets to see an artistic portrait and name of all the people who built their shoe or boots. An experience is created where the buyer typically feels better about their purchase knowing that it is employing workers in Batavia, NY. Whoever are the creatives that came up with this idea and packaging – bravo!



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